The Digital Media program at the University of Houston has a total of six emphasis areas or sub-plans, Print Media, eMedia, Motion Media, eCommerce, Packaging, and Gaming and Simulation. In addition to the core classes for Digital Media, each student must choose one emphasis to complete a bachelor’s in Digital Media. Each of these sub plans will help the student to learn industry practices in their respective areas.
Print Media
Print media prepares students to control the printing process from beginning to end. The courses in this sub plan are focused on digital print reproduction and personalized documents that tailor to each recipient’s needs. In this sub plan, you will take four courses:
- Digital Media Materials & Processes
- This course covers digital media processes and ancillary operations and materials used in digital media production.
- Graphic Production Process Control 2 & Lab
- This course covers techniques to produce single and multi-page documents. Also, it includes an in-depth study of page layout, imposition, and static and variable-data printing technologies.
- Graphic Production Process Control 3
- This course covers tone and color theory, measurement, and modification, calibrating and characterizing input and output devices. Also, it includes converting photographs to match output device requirements for black-and-white or color reproduction.
- Package Design
- This course covers Package design from the perspectives of aesthetics, form, manufacturing processes, sustainability, utility, and commercial and governmental requirements. Creating prototypes. Field testing.
eMedia
eMedia prepares students to develop and maintain websites, plan and create electronic publishing pieces for e-readers, tablets, emails, and the Internet. And also prepare students to produce communication pieces to deliver through several media channels. Students in the eMedia sub plan will take four courses:
- Introduction to C++ Programming
- This course covers conditional and looping constructs, functions and function overloading, arrays, pointers and references, class concepts, and files.
- ePublishing
- This course focuses on electronic publishing for e-readers, emails, and the Internet. It also provides an overview of the e-publishing workflow, file formats, metadata, digital assets management, XML, and eMedia specifications.
- Integrated Media
- This course focuses on developing brands that print and web design, computer graphics, photographs, videos, social, and mobile media.
- Mobile Application Design
- This course covers how to create and design apps with 2D and 3D graphics. Students will learn cross-platform development, advanced interface design, and creating a marketable mobile solution.
Motion Media
Motion Media prepares students to produce photos and animated video content for public relations, marketing, narrative, and education. This sub plan prepares you to be a valuable asset to a company or to be an entrepreneur. You can also learn more about this industry within the Houston area at the Houston Film Commission. This sub plan also has four courses in its sub plan; they are:
- Video Production 2
- Advanced digital video production from concept development and planning through post-production to delivery.
- 2D Animation
- This course covers computer-generated imagery (CGI), including drawing, coloring, and animating objects and characters, phonemes for character dialog, and object-oriented programming.
- 3D Animation
- This course covers computer-generated imagery (CGI), including modeling, coloring, texturing, rigging, and animating objects and character, also morph targeting for facial expressions and phonemes.
- 3 Hours of an approved DIGM elective
- DIGM 4396, HDCS 3369, TELS 2360, TELS 4371, Computer Literacy, up to 6 hours of ART coursework, two other DIGM courses not used above and chosen in consultation with the DIGM Program Coordinator.
eCommerce
The eCommerce sub plan prepares students to investigate, plan, and develop a strategy for a profitable electronic retailing business. Especially since retail has become more accessible online, like Amazon, eBay, Target, and Walmart, to name a few. Students will more than prepared to navigate this industry. Courses in this sub plan will entail:
- ePublishing
- This course focuses on electronic publishing for e-readers, emails, and the Internet. It also provides an overview of the e-publishing workflow, file formats, metadata, digital assets management, XML, and eMedia specifications.
- Integrated Media
- This course focuses on developing brands for print and web design, computer graphics, photographs, videos, social, and mobile media.
- Entrepreneurial E-Tailing
- Technology-based approaches for entrepreneurial enterprises.
- Strategies in E-Tailing
- Strategies for consumer acceptance and profitability in E-Tailing.
Packaging
The Packaging sub plan prepares the student to create designs for packaging, curate variable data for clients, creating prototypes, and field testing. This courses in this sub plan will entail:
- Graphic Production Process Control 2 & Lab
- This course covers techniques to produce single and multi-page documents. Also, it includes an in-depth study of page layout, imposition, and static and variable-data printing technologies.
- Package Technology
- This course covers the ability to evaluate the cost and benefit ratio of a variety of physical packages. Emphasizing specifically on package engineering processes.
- Graphic Production Process Control 3
- This course covers tone and color theory, measurement, and modification, calibrating and characterizing input and output devices. Also, it includes converting photographs to match output device requirements for black-and-white or color reproduction.
- Package Design
- This course covers Package design from the perspectives of aesthetics, form, manufacturing processes, sustainability, utility, and commercial and governmental requirements. Creating prototypes. Field testing.
Gaming & Simulation
Gaming & Simulation prepares the student to program, publish, animation designs, and curate gaming simulations. Unlike the previous sub plans, the Gaming & Simulation plan has six courses necessary to take. Although this is more, you are not required to take extra electives with this plan. The courses for this plan are:
- Introduction to C++ Programming
- This course covers conditional and looping constructs, functions and function overloading, arrays, pointers and references, class concepts, and files.
- ePublishing
- This course focuses on electronic publishing for e-readers, emails, and the Internet. It also provides an overview of the e-publishing workflow, file formats, metadata, digital assets management, XML, and eMedia specifications.
- 2D Animation
- This course covers computer-generated imagery (CGI), including drawing, coloring, and animating objects and characters, phonemes for character dialog, and object-oriented programming.
- 3D Animation
- This course covers computer-generated imagery (CGI), including modeling, coloring, texturing, rigging, and animating objects and character, also morph targeting for facial expressions and phonemes.
- Mobile Application Design
- This course covers how to create and design apps with 2D and 3D graphics. Students will learn cross-platform development, advanced interface design, and creating a marketable mobile solution.
- Simulation and Gaming
- This course covers the creation of games and simulations. More specifically, the interactivity, storytelling, and development of characters, Virtual Reality, Haptics, object-oriented programming, and controllers.
There are many options, and each sub plan has a diverse line up of courses for students. Each one of these sub plans will prepare the student to be prepared when entering the industry of their choosing.
DIGM 3357 Group 3 