With the increasing growth of technology, no one is arguing with the fact that artificial intelligence is the new incoming step of the human advancement. There are already glimpse of what artificial intelligence has already done to certain fields such as the Tesla which now provides the public with automatic driving cars. So knowing that A.I is inevitable, how will this affect the graphic design industry? Will A.I pose a threat or will this new age become the saving grace for digital media?
Graphic Design
Imagine a world where websites can be designed by itself without the help of a person. Well, that world isn’t too far from now. There are already companies utilizing A.I technology that makes it easy to create a website without any knowledge of layout or coding. All it needs is the business name and a few selection of images in order to personalize the website to the right type of website for the business. Companies that are investing in this new A.I path are Adobe, Wix, The Grid, Firedrop, and Logojoy just to name a few.
The Grid
The Grid has be the forefront of A.I technology for graphic Design. With its software named Molly, its able to create about 200,000 different types of websites using the information provided by their customer. Its only going to get better by time as more information feeds into Molly’s system.
Adobe
Adobe has created Adobe Sensei. A software able to help graphic designers edit faces in images using facial recognition. This engine is always running under their photoshop software.
Firedrop
This company uses a very different approach in customer service. With the help of their A.I engine, Sacha, its able to assist customer through their content and asks questions about what the customer is looking for in order to meet the right requirements for their design.
Logojoy
Logojoy made sure that the logo design process is easy and fast for their customers. All the customer has to do is enter their brand name and choose from their variety of images for there engine to work. Within minutes, their new logo is done and ready to go.
Conclusion
Obviously this is going to hurt the employment rate of graphic designers in the world, but this could lead designers to adapt in their field and head for jobs that are needed. Jobs such as the back end programming side for these A.I technology could be a possibility or maybe more of a management type of job for these engines. To be quite frank, it is still too early to tell if A.I is going to be something positive for future graphic designers. This should be a wakeup call for them to learn new skillsets to be ready for anything in the future.
Cites
Team, D. (2018, June 21). How Artificial Intelligence Is Affecting Graphic Design. Retrieved from http://designedgecanada.com/news/how-artificial-intelligence-is-affecting-graphic-design/.
DIGM 3357 Group 3 